ABOUT

Designers Shawna Robinson and Natalie Sydoruk have been collaborating since 2009 on their clothing line, LABEL. The idea was born out of their mutual desire for quality clothing that fit their unique lifestyles. Shawna, a freelance wardrobe stylist and aspiring artist, and Natalie, a Ryerson fashion design graduate and model, both desired clothing that was intelligently designed with comfort, sustainability, and wearability in mind.

What emerged was clothing that resists the urge to define its wearer, but instead invites the wearer to define the clothing. Label reinvents the basics, providing essential building blocks for each seasonal wardrobe and inspiring generous styling and wardrobe play.

A note on sustainability: LABEL is deeply committed to creating clothing from an ethical standpoint, utilizing, wherever possible, organic, renewable or reclaimed fibers for our garments. Our garments are produced in Toronto, Ontario, with t-shirt designs printed by hand.